How to use Instagram for business? (#7 is just amazing)

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Launched a decade back, Instagram has come a long way to rank 3rd in the list of the most engaging social media platforms after Facebook and YouTube. With over a billion users, IG has become a hot choice for brands and businesses to get noticed by the masses which in turn, propels their sales. If you’re one among them, get them answered here. In this article, I have amassed the top ways following which can help you to understand How to use Instagram for business, get traffic from Instagram to your website by leveraging its potential, and drive sales like never before. So, without further ado, let’s start.

How to use Instagram for business?

As said above, Instagram has a lot of potential to drive sales and build a huge following of authoritative customers who will keep coming back for more, leveraging its power to the full extent is somewhat not everyone’s cup of tea! 
However, any of the following ways will surely put an end to your query on How to use Instagram for business?

1. Cross-promote your Instagram posts (or promote your Instagram account)

When you use Instagram for business, it’s important to ensure that more and more people follow your brand on it. Why? This is because more followers mean that every post will reach a wider audience and thus, will contribute heavily to grow your brand. 

And a simple way of attaining this is by cross-promoting your Instagram posts on the other engaging networks like Facebook, Twitter, Pinterest, etc. 

By doing so, you give others a chance to know you, your business, and if they feel like following you, they surely will! There is also another good reason to support this. Many people don’t remain as active on Instagram as they remain on other platforms. 

So, as a marketer, it’s your duty to reach out to them as well if they’re spending their valuable time anywhere else. Hence, give your followers a chance to connect with you through other profiles too by cross-promoting your Instagram posts.

2. Don’t overwhelm your audience

Although the basic thumb rule in marketing says that more engagement is directly related to more sales and revenue, however, at the same time, you have to give more priority to your beloved audience. 

You need to remember that social media is all about long-term and consistent engagement that is possible only if you don’t afflict your followers by posting multiple times a day. 

In order to drive sales and make money from social media (here, Instagram), post at the most appropriate time(s) during the day. You can refer to the following week-long schedule for the same.

  • Monday: 9 AM-5 PM,
  • Tuesday: 8 AM-6 PM/7 PM,
  • Wednesday: 5 AM, 11 AM-3 PM,
  • Thursday: 5 AM, 11 PM-4 PM,
  • Friday: 5 AM, 9 AM-10 AM, 11 AM-1 PM, 2 PM-4 PM,
  • Saturday: 9 AM-11 AM, and
  • Sunday: 10 AM to 2 PM,

Why I’m saying this is because of the below visual.

Hence, you can refer to the above optimal posting times on Instagram or if you want, you can build your own posting schedule by making a note of the things like which day/time receives more views & follow requests. As the above visual is also a result of extensive research.

3. Regular interaction with the followers do wonders

Tag 3 friends to see this, tag your loved ones and make them feel what you’re feeling at the moment, tag your brother, etc. This is what I usually see in the caption of almost every Instagram post. 

Have any of you wondered about the reason or goal behind this? If not, let me tell you. 

When these types of tags are made, the person being tagged comes to know about the post and the page it belongs to. And if the post and its page are engaging and striking enough, he/she won’t mind in becoming a part of it. 

This heavily helps in gaining loyal customers. So, suppose, if this cycle continues, how much popularity will your brand gain? It’s unimaginable! 

Another way to interact with your beloved audience and make them feel special is by promptly replying to their comments. If someone is taking some time out to write a comment, you should acknowledge and thank them.

4. Instagram is all about creative hashtags!

Using Instagram hashtags is another solution to your query on how to grow your brand on Instagram in 2020. Instagram is known for its photos, videos, and hashtags. These are also some of the ways to keep you engaged with your audience and vice-versa. 

But creating a creative hashtag and using it effectively is the key. When a customer purchases your product and adds your brand’s hashtag with it, it helps you to repost that photo on your page to make that customer feel unique. This has two benefits.

  • It motivates other followers to purchase your product, add your hashtag to it, and get featured on your page. It leads to their publicity along with navigating your sales.
  • Using hashtags is similar to free advertising as just a single hashtag can attract lots of other customers.

Hence, use your creativity and come up with an influential hashtag for your brand.

5. Be consistent!

Consistency is the key to master marketing through Instagram. No one will follow your brand for the posts you posted in the past. What you’re going to post tomorrow is what will attract them and others. 

Let them know about your upcoming events in advance to create a sense of curiosity among them. 

Also, maintain a habit of posting anything at a particular time as they’re following a business account where everything must happen according to a fixed schedule. It’s not your personal account where you can even post at midnight! 

Another aspect that justifies consistency is the theme of your posts. Make use of a similar theme for all your posts so that when looked at for the first time, they appear appealing and soothing. Your aim is to grow your brand and not to promote a rainbow.  

Look at the below screenshot to understand the above point better.

Though the above theme looks simple, it’s equally engaging and will let the new follower know about the page at the moment he/she lands over it.

6. Keep a close eye on your account’s following

When you use Instagram for business, make sure to monitor it closely to know what’s happening on it. If you’re gaining and losing your followers at the same pace, something needs to be done ASAP. Now, the question that arises is how to monitor it? 

If you don’t know, let me inform you that after setting up a business account on Instagram, you get access to Instagram’s analytics dashboard where you can visualize the day-to-day happenings on your page like the total number of visits, the number of followers added/left, how much enthralling your posts are, etc. This all at zero cost.

You can use this valuable data to know where you need to buck up and where you are lacking.

If you want to use a third-party tool for the above purpose, you can consider Social Blade. This is an amazing tool that closely monitors your social media accounts across every platform.

7. Instagram stories: the real king!

Instagram stories for the brand’s growth? Are you kidding?

If you feel the above, you need to understand how potent a few seconds IG story is when it comes to the brand’s growth and promotion. Introduced in 2016, the Instagram story feature took the marketing world by storm. 

Since its inception, the percentage of usual feed posts has decreased to a great extent as now, almost every business is moving to the stories for the purpose earlier served by those boring feed posts. And due to its increasing popularity, Instagram too assisted the brands by introducing some important features like starting conversations directly from the story, etc. 
Also, another significant feature of the Instagram stories is that you can put forward your creative mind by developing some out-of-the-world stories that are appealing and engaging at the same time. For this, there are tons of options you can grab like:

  • Poll stickers

One of the simplest ways to engage the audience and know their interests is by using IG’s poll stickers. As a brand, via a poll sticker, you can ask your audience everything you want that can propel your brand’s growth.

  • Emoji sliders

Instagram is all about its lavish collection of emojis but have you wondered that those emojis are not meant to be used while commenting only? Emoji sliders are a great way to ask your audience how they are feeling about your service, products, etc. 

For example, a perfume manufacturing company may place an emoji with the question ‘how much do you love our perfumes?’ The audience will just have to slide the emoji attached to the slider to any length they wish and let the company know how much they adore them.

  • Question stickers

For a business having a digital audience, frequent Q&A sessions are a must! And guess what, now you have the luxury of giving those old-fashioned Q&A sessions a modern twist by using Instagram’s question stickers.

After placing a question, get ready to receive tons of answers from your beloved audience, and don’t forget to answer each of them. This is another way to build a healthy relationship with your audience.

  • Countdown stickers

Instagram’s countdown stickers are a heavenly way to create hype about your upcoming product among the viewers. This heavily contributes to sales. Also, a countdown sticker directly markets the product even before it’s made available online.

Pro tip: To get more views and drive sales at a rapid pace, post multiple stories every day. This is because everyone likes multiple stories but the same doesn’t go with the posts

Multiple stories: ✔️

Multiple posts: ❌

8. Instagram story highlights

As you all know that on Instagram, a story is visible for only 24-hours after which it disappears.  Also, if a visitor lands on your page, you just have a second or two to make that visitor your next follower. 

And as a story is capable of communicating a lot about your brand and account, you won’t like any of your stories to disappear forever. Hence, one way of preserving it forever is by making a highlight of it. 
To convert any story into a highlight, head to your account section, under the highlights section, click on the (+) icon, select the story(s) you want to save, and click on Done. The selected story will now appear forever as a highlight that your followers can relish.

Pro tip:  If you own the luxury of 10k or more followers and a business account, you can also boost up the sales using swipe-up links in your stories.

9. Use the right filter to promote your Instagram account

Apart from hashtags, another thing you need to keep in mind is the way you use Instagram filters. On Instagram, using the right filter is the key that takes your brand closer to its potential customers. 

The following is the list of the top 10 Instagram filters you should give a try in 2020.

  • Normal (No Filter)
  • Clarendon
  • Juno
  • Lark
  • Ludwig
  • Gingham
  • Valencia
  • X-Pro II
  • Lo-fi
  • Amaro

So, try any of the above filters and the results will start changing from day one.

Wrapping Up!

With social media taking the world by a storm and helping the businesses to reach the masses, not leveraging its potential to grow your brand is similar to committing a sin. 

In this article, I talked of Instagram as a serious competitor to help you grow your brand in 2020 but don’t forget about the other platforms like Facebook, Twitter, YouTube, etc. 

Hence, what are you waiting for? I have given a straightforward answer to your query on how to grow your business on Instagram in 2020. Now, it’s your turn to make it work. 

About Author

Himanshu Shrivastava

I am the Founder of Adsteller Technologies. I consult SMEs & Corporates to strategies their digital marketing plan. I started to help people globally, Who wants to start their blogging career.

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