How to Interlink Your Blog Posts properly | Grow your traffic rapidly

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When you set up your own blog site, you are instructed to follow some measures to increase online traffic on your site which includes being regular with your posts, writing interactive content, doing some keyword research, etc.

But, do you know an important measure that can actually drive intense traffic onto your blog (from one post to another) is by properly interlinking your posts so that a reader can jump from one post to another one, effectively!

For example, I have written a post on increasing blog traffic. Now, for that, you have to first create a blog and I have another post regarding the same topic. So, for the reader’s convenience, I can interlink the latter one with the former one so that the reader can derive knowledge from both.

So, today, I am going to discuss how to interlink blog posts to drive more traffic and improve your site’s ranking.

1. What is Interlinking?

As illustrated above from the example itself, Interlinking is the linking to your own blog posts (or linking old posts to the new ones). Most of the bloggers don’t interlock the proper way and thus, can’t drive traffic to the older evergreen content. This shouldn’t happen at any cost! Most of the readers love reading other references when they are peeking for something on a blog. The above example explains this in the best way possible.

2. Benefits of Interlinking

The following are the benefits of interlinking your posts on the blog.

  1. Interlinking is a proven way of bringing intense traffic from search engines like Google, Yahoo, Bing, etc.
  2. Do you know your ranking can ascend on the search engines for the keywords linked to the anchor text (clickable words to move from one page to another)? If not, then yes, your rankings can shoot up by using anchor texts within the links.
  3. If your readers find your articles interesting, it’s highly likely that they will click on the internal links to read further, about the same topic. And in this way, you can earn more views on your posts and thus, low bounce rates!
  4. Due to interlinking, you make the search engine crawl all your blog posts on your blog (old and new, both) which in turn, brings more blog traffic in the long run.

So, these are a handful of the many benefits of Interlinking and with this, now it’s time to discuss how to interlink blog posts properly.

How to Interlink Blog Posts Properly

 The following are the 4 pro tips for an effective internal linking of blog posts over a blog.

1. Place the internal links in the beginning

As we all know how search engine crawlers love crawling the pages on your blog to increase web traffic but they can work more effectively when the internal links are present at the beginning of the article i.e. under the meta description.

So, whenever you want to rank higher on search engines for a target keyword, put your internal link at the beginning of your article. This is the most fundamental tactic of ranking higher on SERPs and gaining a generous amount of traffic.

2. Make the use of WordPress Plugins

We all know how convenient is it to start a blog on WordPress and how effectively it looks after you and your blogs. It boasts a vast collection of plugins that serve different functions. And, WP also provides certain plugins that can suitably stick in internal links into your blog posts. Some of the prominent ones have been reviewed below.

Premium WordPress SEO by Yoast

Yoast SEO is the world’s number 1 plugin for SEO tactics and strategies and is worldwide trusted by over a million people for optimizing their blog. But, along with SEO, it’s premium version has another cool feature of interlinking!

The thing that other bloggers miss while interlinking is that they choose wrong posts to interlink. This plugin from Yoast SEO alleviates it! Just start typing and the MOST appropriate internal link will appear and that can be copy-pasted or even dragged to the desired blog post.


When you’re done with the post, the plugin will analyze the content and will pick some notable keyword(s) on the basis of which, it will generate some internal link suggestions that can be used within your preferred article. So, in this way, Premium Yoast Plugin is capable of generating the most relevant internal link without much struggle.

  • Internal Link Building

Yoast SEO’s Premium version is a paid one but if you’re looking for a plugin that can perform the same job for free, you have this plugin at your service. This plugin lets you skillfully and meaningfully link to your older blog posts, articles, and pages to improve their search engine ranking and generate more clicks. Here’s all that can be done with this plugin.

  • Set the words to be case sensitive.
  • Upload keywords in bulk, and
  • Make links no-follow (useful when you link to affiliate products)

So, this plugin is best suited if you want a free interlinking tool.

  • Interlinks Manager

One of the vital SEO techniques is to construct a number of optimized internal links for each post on the blog that are both,  relevant to the readers and to the search engines so that they can crawl each and every internal link effectively. This not only generates more website visits but also bolsters the conversion rate along with curtailing the bounce rates. Interlinks Manager is a paid plugin worth $33 but is worth every penny! Some of the unique features of this plugin from CodeCanyon are:

  • It can generate internal links automatically. So, no more typing!
  • It can automatically add internal links to all your blog posts.
  • You can track every activity going on your link like how many clicks it is generating, etc.
  • Additionally, this plugin can also calculate the value of Link Juice (Link Juice is an idiomatic term used in SEO that refers to the value passed from one page (or site) to another via hyperlinks. For example, if site A gets links from other 4 sites while site B receives links from 6 sites, then the value of the link juice of B is greater than that of A. So, site A will rank higher and will have more visitors.

So, Interlinks Manager is so-far, the best plugin in my view for better interlinking!

3. Use Related Posts, Extensively

What are Related Posts? This query has to be solved before proceeding further. So, basically, as the name suggests, a Related Post is a post that is related to another post on the blog. If you take a look at the example I gave at the beginning of this post, the post ‘how to increase blog traffic’ is related to the post ‘how to start a blog’ and vice-versa.

Therefore, I can place either, the latter one as a related post in the former one or I can do the opposite of this. Both will result in people spending a longer duration on my blog posts. So, through a related post, you can get traffic and views on many blogs at the same time.

Now, the important thing to take into notice here while creating a related post is that the posts you are linking should be relevant to each other. Otherwise, the reader will show no interest in the related posts.

4. Spread Out the Links Throughout your Blog Post

If you remember, in the very first point, I mentioned internal links should be present at the beginning of the post. But, for more efficiency, you should spread out the internal links throughout your blog post. Because the sole purpose of creating an interlink is to make people read your older posts. So, the more the number of interlinks, the more the readers will read your posts.

Top 2 Things to Keep in Mind while Interlinking your Posts in 2019

While interlinking your blog posts in 2019, keep notice of the following 2 things.

1. Disable Self Pingbacks in WordPress

First, let me clarify the term Pingback. A Pingback (an updated version of Trackbacks) is a sort of a comment that’s automatically created when you link other site’s link(s) to your site’s post.

Pingbacks can be thought of as a technology that acquaints other websites when the content has been disseminated that the readers may find intriguing to go through. Well, it might sound sounding here, but it’s better disabling them as they clutter up the comment section which many of you and I don’t like much.

For example, I published a post on my blog and I included a link from another site to provide extra content/information to my readers. Now, if I have pingbacks enabled at my site and on that site too, a pingback will be automatically sent to that site I linked to my post.

Then, that site can verify whether that pingback originated from your site or not. If yes, then that site will display that pingback as a link in the comment section.

Why you should disable Pingbacks?

As explained above, pingbacks clutter up the comment section with spam and then, sites have to spend time to moderate the comment section. So, to prevent this spamming, disabling them is better by activating a WordPress plugin named No Self Pings.

Now, though this plugin is free to use and is highly recommended from WordPress itself, still if you don’t want to try any sort of plugin, just copy-paste the following code into your WordPress theme’s function.php file.

function no_self_ping( &$links ) {

$home = get_option( ‘home’ );

foreach ( $links as $l => $link )

if ( 0 === strpos( $link, $home ) )



add_action( ‘pre_ping’, ‘no_self_ping’ );


2. Believe in Anchor Texts

Just like the traffic on a blog is a justification of its relevancy, in a similar way, the number of links pointing to a site’s post makes the search engine believe in its materiality.

So, it’s a productive practice to include a few (I mean many!) internal links to other blog posts on your blog to the one you’re working on currently.

This makes people enjoy both posts simultaneously. And, here, anchor texts come into existence.

As explained earlier, an anchor text is a clickable text in a hyperlink that gives the search engine a better understanding of the context of the page/blog.

This ultimately leads to a higher ranking in SERPs. So, in common terms, an anchor text gives the user an insight into the blog content.

There are a number of anchor texts you can make use of like:

  • Naked links like
  • Generic links like Read More, Read Also, Click On, and many more of such kind.
  • Image Links are also very common. In this case, Google will consider the text in the image’s ALT tag as an anchor text.
  • Partial match keyword links which include specific keywords like ‘Dropshipping pro tips 2019’ linking to a page regarding ‘Dropshipping’.

Also, the last one, that is, partial match keywords are better than the remaining ones while interlinking (According to a study, partial match keywords skillfully grabs the reader’s eyes and motivates him/her for doing so). Just use a partial match primary keyword which is in accordance with the post you’re linking to.

Interlinking Best Practices | 2019 Pro Tips

Interlinking skills develop with time and practice. An effective interlinking can boost your blog’s ranking and a not-so-effective one deteriorate it! So, following are some pro tips for interlinking that must be started from 2019 itself.

1. Use Google Search

We constantly use Google for various purposes. So, why not to use its tips and tricks for better interlinking? Here’s how you can do the same.

Simply, head to Google’s search bar and type site:yoursite.com_category/keyword. Here, category/keyword means any particular category over your blog you want links for. Like on mine, some categories are Dropshipping, starting a blog, and so on.

So, always use Google search as it’s fast, reliable, and free to use!

2. Use WordPress Default Insert Link

WordPress is the modern-day saviour of the bloggers due to its extensive collection of out-of-the-box features that are hard to find anywhere. Apart from the known ones, another valuable feature in offering from WordPress is its default insert link feature that simply inserts the internal link to your blog post.

  • Use Silos Concept

To many, the Silos Concept must appear as a new one. This is likely to happen as this is considered as an advanced topic in SEO but, it’s worth knowing. So, let me explain this in brief.

This is defined as the process of cataloging the related information/posts into specific categories within a website.

For example, you have ‘n’ number of categories on your blog related to different topics. So, next time you are writing on one similar topic, you can insert an internal link of that category into the one you’re writing now.

So, this Silos concept is also fruitful in properly engaging internal links in your posts.

So, with this, I am ending this article and I believe that through this article, your all doubts regarding how to interlink blog posts must be clarified to some extent.

This ‘interlinking your blog posts‘ methodology is important because it protects your older blog posts of high importance from turning into posts of no use!

So, for better SEO and higher search engine rankings, start practising interlinking ASAP.

About Author

Himanshu Shrivastava

I am the Founder of Adsteller Technologies. I consult SMEs & Corporates to strategies their digital marketing plan. I started to help people globally, Who wants to start their blogging career.

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